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PC: Cheats, Codes and Walkthroughs: Pizza Syndicate |
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Advertising serves as a legal attack on your rivals - The advertising
message is set by the individual player. The effect on the selected
combination of target groups is then shown immediately. Comparative
advertising can be used to emphasize one's strengths. A good marketing
campaign will make the individual branches better known. Very effective
advertising even has a direct effect on the opinions and attitudes of the
cities' inhabitants. The better known your branches are, the wider your
area of influence will be. This then tempts the customers away from your
rivals. You can even put posters up near rival branches, to change the
minds of hungry passers-by who were planning to give their money to your
opponents.
Attacks - When you launch an attack on storage buildings or closed
branches, you can either completely empty them of their contents or
demolish them. This does considerable damage to the competition.
Foul play - You can damage other branches' reputations with well-directed
acts. For example, you can appoint unsavory punks to annoy the customers.
If you want to protect yourself from operations like this, you will have
to appoint security guards. You can also effectively sabotage rivals'
branches by planting rats and cockroaches, which put the customers off
their food. Or you could take more drastic action and poison the
ingredients, or let voracious woodworm loose on your rival's furniture.
While your opponent is busy dealing
with the acts of sabotage, his customers will take to their heels. You
then acquire new customers.
Price/quality policy - If you want to force your way into a market
quickly, it is often worthwhile to start with a combination of low prices
and extremely low costs, if this is possible. OK, so the customers will
take note of the poor quality of the cheap branches, but your excellent
choice of location will already have driven your rivals to ruin. The
target groups' opinions both of your own branches and rival branches can
be obtained at any time. By using skilful quality management, you will
soon woo all the customers away from an inferior branch. |
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